OVERTHROWING CURRENT FASHION DEMAGOGUERY
Everyone has been talking about environment lately. Ecology, energy saving and reduction in consumption are only a few things at the top of the list.
There are those who strongly believe in saving the planet, and there are those who use the topic only for marketing purposes. Especially in the fashion field, which is the second largest polluter in the world after oil.
Instead of talking, we have decided to take action.
INSTEAD OF TALKING, WE HAVE DECIDED TO TAKE ACTION.
So we created WAO, the first entirely ecological shoes made with natural, innovative and sustainable materials. This is the eco effect resounding in the cyclic nature of WAO: all the 12 parts of the shoes come from the earth and return to it at the end of their cycle.
MADE BY NATURE
The upper part is made with wood fiber and hemp, in ecru or dyed colors with natural extracts obtained from different plants.
The insole is made with cork and coconut fiber.
The sole is made with Go!Zero rubber: degradable to 80%.
THE ECO EFFECT
WAO WAO WAO
WAO WAO WAO
Here our eco effect resounds again: distancing ourselves from the usual fashion standards, we have created no seasonal shoes, which do not hurt people or the environment.
We take the maximum advantage of natural resources and work together with local firms and artisans.
Moreover, we will donate 4% of the sales to non- profit organizations.
Wood fiber and hemp for the upper part. Coconut fiber and cork for the insole. The lining is hemp and organic cotton, as well as the laces.
WAO are dyed only with natural colors. Coloring plants are cultivated, harvested and dried before the extraction of the pigments. Everything according to nature and not to the market.
The sole is degradable in compost, without releasing phytotoxicity from the degraded stuff. When the sole comes into contact with the acids of compost, it is degradable to 80%.
Cruelty free shoes, eco friendly technologies, and a supplier and manufacturer chain which is clear and accessible. We listen to nature and do not run after seasons.
We’ll donate the 4% of the sale to non-profit organizations which support the environment or the animal welfare. We want to be part of an international sensibility.
THE END OF
We’ll collect the shoes, separate the parts for compost and mixed waste, and we’ll feed worms with the organic parts. WAO come from the earth and we care giving them back to it with the utmost respect.
DRESS TO LIVE
WAO IS A PROJECT IN THE MAKING. WE NEED SUPPORT TO MAKE IT HAPPEN.
That is why we have created the eco effect: for those who care about the environment and wish to take a step in the right direction with us.
ARE YOU READY?
IT’S TIME TO MAKE A DIFFERENCE.
Every revolution starts from the bottom and we are starting with the shoes.
If our project fits with your ideas, support us: we can walk together towards a brighter future!