WE ARE wao

About us

vision
WE WANT TO PROMOTE AND SPREAD ENVIRONMENTAL EDUCATION IN RESPECT OF THE PLANET AND ITS RESOURCES THROUGH SUSTAINABLE FASHION.
MISSION
WE TRY TO SAVE THE PLANET THROUGH OUR NEW CREATIVE AND PRODUCTIVE PROCESS.

WE WANT TO CREATE A GLOBAL NETWORK OF COMPANIES AND ASSOCIATIONS SENSITIVE TO THE ENVIRONMENTAL CHALLENGES, FROM THE CREATION OF A NEW PRODUCT TO ITS DISPOSAL.

WE HOPE TO COLLABORATE WITH AS MANY PARTNERS AS POSSIBLE TO SOLVE THE PROBLEM OF THE DISPOSAL OF CLOTHES. WE HOPE THAT MANY WILL JOIN THIS MISSION WITH US.
My goal is to leave a cleaner planet for my daughter. After years of experience in the fashion industry, I realized that there’s only one solution: to set up a production that respects nature. We need brands declaring transparent processes and assuming the burden of disposal. That’s what we are doing with WAO, and I hope that many Brands will follow us!
Michele Stignani
Michele Stignani
Project Manager
I am an entrepreneur, not the fashion sector. In my business, however, I have always focused on the environmental impact and how to reduce it, because I love our planet and all its creatures. With WAO I got involved in one of the most polluting sectors, fashion, to offer the world a new way of dressing, more natural and ethical, and environmentally conscious.
Luca Cesari
Luca Cesari
Brand Ambassador
In my entrepreneurial career, I have managed several companies in different product sectors pursuing one and only purpose: profit. However, in the last few years, my approach to business has changed profoundly. Now I strongly believe that every company must conduct its business from a green perspective, manage the resources at its disposal efficiently and strategically, whether natural, financial, human, or relational. Companies should also adopt innovative solutions that allow them to combine economic growth, social development, and protecting natural heritage. And at the end of the day, I like to think that I have concretely contributed to the development of this “New” Economy in a sustainable and circular way.
foto Luigi Puggi
Luigi Pucci
C.E.O.
Since I was a child I tried to convey with my art those chills I feel in front of a sunset. I don't create for "fashion", but to communicate the most important feeling that nature has taught me: love! This is why I chose to create WAO, it makes me feel not only a stylist but a "prophet"!
Erika Moriconi
Erika Moriconi
Fashion Designer

ETHICAL CODE

EXTRACT FROM THE CODE OF ETHICS – ZERO IMPACT TRANSPARENCY
INTRODUCTION: WAO IS A REGISTERED TRADEMARK OF DRESS TO LIVE SRL

We shareholders of DRESS TO LIVE SRL have signed a Code of Ethics, which we undertake to respect both in business decisions and in our conduct of life. In fact, Dress to Live was born from the sharing of some values, which unite the mindset of the founding partners and, therefore, the company itself could not exist without them.

The values that inspire us to drive actions for Dress to Live can be summarized in the principles of eco-sustainability, ethics, solidarity, and transparency.

The Code of Ethics describes these principles that we are committed to respecting and enforcing those who are part of our network.

The violation of the Code of Ethics by a shareholder may lead – in the most serious cases – to the exit from Dress to Live or the termination of any relationship with producers and partners.

We believe that complying with the Code of Ethics is essential for every person who works in, for, and with Dress to Live because it must be a guarantee of respect for the values it bears.

Only in this way could we create a network of people who share the same values.

PRINCIPLES

DRESS TO LIVE pursues an a-political and a-ideological project that aims, through the dissemination of its message, to create a network of subjects willing to contribute with their choices to the development of an industrialized society that can also be eco-sustainable, ethical, supportive, and transparent.

Dress to Live contributes to the clothing sector, creating eco-sustainable footwear and garments, that is, made using cruelty-free materials and dyes of vegetable origin.

Where this is not possible for technical reasons, we are committed to continuous studies for the best available technology and to be inspired by the following principles in carrying out each activity:

  • Environmental sustainability: we pursue it by following a circular economy model both in the life cycle of the product and in its production, i.e. using exclusively local, natural, or recycled or recyclable resources, with the substantial objective that no waste is produced that cannot be reused or disposed of according to the best technology.

We are committed to collaborating with local laboratories that adopt the least impacting processing processes on the environment currently available (from coloring to assembly, to packaging) and in compliance with all forms of animal life.

We are committed to monitoring the supply chain to ensure that the required and declared quality standards are met.

To complete the cycle we provide a product collection service to dispose of it, in all its components, using the best available technology.

  • Ethics of work: we pursue it by making use of collaborators who adopt models suitable for the prevention at every stage of the production cycle. This includes prevention of any type of social, sexual, or racial discrimination, exploitation of child labor and aimed at promoting safety in the workplace, against all forms of violence, prevarication, and exploitation, for the respect of the right to life, dignity, and freedom of each individual.

We monitor the phases of the supply chain to ensure that the standards they have declared are respected and to publish the results of the checks. To do this, we are committed to maintaining a “short” supply chain, collaborating as much as possible with local production companies.

  • Solidarity: we will implement it through the 4% rule, giving each customer the opportunity to donate 4% of the purchase price (excluding taxes) to one of the “ethical partners” of Dress to Live, choosing the partner considered more virtuous (during the crowdfunding phase, 4% of sales in Italy will be allocated to LEAL, the first partner).

We are committed to the research and verification of partners, shown on our website, where they can promote and share their missions. The amounts and beneficiaries of all donations will be published on the website, as well as the state of implementation of the funded projects.

We shareholders are committed to adopting all the resolutions necessary to implement this commitment, within the limits of the law.

  • Transparency: we are committed to ensuring that the entire production cycle is declared in every step, giving the possibility to verify in the most concrete way the various steps of the production chain and the subjects that are part of it.

We are committed to the development of a transparent, effective, and effective label, according to the best available technologies and in relation to the resources available.

NETWORK AND VALUES

Dress to Live wants to create a network of subjects who share the same values. To achieve this purpose, it can stipulate contracts, join, forge alliances, or collaboration agreements with other subjects, producers, or partners.

The producers are all members of the Dress to Live production chain, they can be known on the site and comply with the principles of environmental sustainability, ethics, solidarity, and transparency. The partners are the ethical subjects benefiting from the 4% rule.

Alongside the growth of the project, the network will open up to new subjects. We are committed to choosing producers and partners who pursue activities in compliance with the values specified below.

Furthermore, the same criteria must be considered by the disciplinary body in assessing violations of the Code of Ethics.

The prevailing use of natural, recycled, or recyclable materials;

Adoption of the separate waste collection;

The exploitation of renewable energies;

Sustainable use of resources and reduction of waste (food, energy, water…) and/or use of technologies with low environmental impact;

Generic protection and enhancement of nature and the environment, natural resources, animal and plant species, collective health, biodiversity, the territory, the sea, and the landscape;

Abolition of any behavior or process resulting in cruelty or mistreatment or torture of animal species or individual specimens;

Encouragement of lifestyles, production, consumption based on sustainable development and a balanced and respectful relationship between human beings and nature;

Adoption of transparent and certified procedures and tools for measuring environmental impact and health protection;

Donation activities in support of humanitarian or ethical purposes or in any case in accordance with the mission of Dress to Live;

Promotion of the development of ethical and/or solidarity work and safeguarding the dignity and rights of workers;

Promotion of all forms of social inclusion, awareness, and information, aimed at enhancing human resources;

Adoption of initiatives or organization of events expressing the mission of Dress to Live

VIOLATIONS

If a shareholder, collaborator, producer, or partner performs activities that conflict with or are incompatible with the Code of Ethics, damaging the good name and reputation of the company, it will be possible to report it to the disciplinary body.

The disciplinary body is composed of three subjects chosen by the assembly from among people who have signed the Code of Ethics (including non-members): it is its duty to investigate the violation reported, hear the accused, and report to the shareholders’ meeting within 30 days from receipt of the report.

The assembly, after assessing the situation, may by reasoned resolution, based on the seriousness of the violation, order the reported subject to comply with the Code of Ethics by putting an end to the violations within a period, exclude the reported subject from the list of ethical partners, terminate the employment relationship for just cause, to exclude a partner from the shareholder structure.